VALUE AND INNOVATION STRATEGY

Developing a more compelling offer of products and services has become absolutely essential for most companies.

To achieve this objective, top-performing firms foster their own specific culture while focusing their energies in different ways from their competitors. It takes more than stronger marketing operations or additional spending on research to reposition a company's offer to deliver more value to customers.

EXAMPLE

R&D audit and the setting up of a new management system for R&D, time to market and strategic marketing.

THE CLIENT

A big player in the chemical industry

RESULTS

Results that reinforced in concrete and fundamental ways a value-based business model:

• Products and client partnerships that reposition the offer upward

• More "breakthrough" projects (increased from 11% to 18% of the portfolio)

• A 3-point-plus improvement in return on capital employed thanks to much shorter time to market and less costly processes

• In the short term, reallocations and savings affecting 25% to 50% of development spending